Starbucks Social Strategy Keynote | Digital Buzz Blog

If you are interested in Digital & Social Strategy you’ll want to bookmark 25mins to watch this video (or flip through the Slideshare pres below), it’s the keynote presentation by Alexandra Wheeler (Digital Director of Starbucks) that opened the recent Social Media Influence 2010 conference in London. And for those of you who don’t know, Starbucks was the first consumer brand to reach 10 Million fans on Facebook… you thought it was coke right?

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i try to be ironic..
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