Best defence: governing your multichannel campaigns. | Econsultancy

If you want an effective multichannel marketing presence, then in many cases you’ll need to initiate a complete organisational shift. From boardroom to basement, success rides on an open and transparent approach that encompasses everything from customer service to marketing strategy.

It sounds like a tall order, but if you take time to examine how and where others have failed then a clear pattern quickly emerges. Ultimately, it’s down to attitude.

Let’s examine some of the most common mistakes:

  1. Lack of planning
  2. Lack of integration
  3. Lack of authenticity
  4. Lack of trust
  5. Lack of monitoring
Check out the details and the suggested cures at:

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i try to be ironic..
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