If you want an effective multichannel marketing presence, then in many cases you’ll need to initiate a complete organisational shift. From boardroom to basement, success rides on an open and transparent approach that encompasses everything from customer service to marketing strategy.
It sounds like a tall order, but if you take time to examine how and where others have failed then a clear pattern quickly emerges. Ultimately, it’s down to attitude.
Let’s examine some of the most common mistakes:
- Lack of planning
- Lack of integration
- Lack of authenticity
- Lack of trust
- Lack of monitoring