Are You a Social Media Dragonfly | Intersection Marketing Blog

social media dragonfly

Dragonflies have a unique ability to maneuver in multiple directions during flight due to the fact that their four independent wings work in unison.

This visual was inspired by The Dragonfly Effect – Quick, Effective, Powerful Ways to Use Social Media to Effect Social Change written by Jennifer Aaker and Andy Smith. I love the dragonfly concept and thought it also represented the perfect metaphor for connecting the major elements of social media strategy:

  1. Social Environment
  2. Strategic Planning
  3. Tactical Implementation
  4. Ongoing Management

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i try to be ironic..
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