Dragonflies have a unique ability to maneuver in multiple directions during flight due to the fact that their four independent wings work in unison.
This visual was inspired by The Dragonfly Effect – Quick, Effective, Powerful Ways to Use Social Media to Effect Social Change written by Jennifer Aaker and Andy Smith. I love the dragonfly concept and thought it also represented the perfect metaphor for connecting the major elements of social media strategy:
- Social Environment
- Strategic Planning
- Tactical Implementation
- Ongoing Management