The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer

14 most powerful and effective words in marketing:

  • Free
  • Now
  • You
  • Save
  • Money
  • Easy
  • Guarantee
  • Health
  • Results
  • New
  • Love
  • Discovery
  • Proven
  • Safety

After decades of testing, these words have proven to be the ones that are the most persuasive at encouraging people to choose Brand A over Brand B.

What do all these words have in common? Each and every one of them taps into an emotional trigger that originates from Sub-Cortical and Limbic areas of the brain. These areas are more commonly known as the “Lizard Brain” where our deepest and most instinctive impulses originate.

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