14 most powerful and effective words in marketing:
After decades of testing, these words have proven to be the ones that are the most persuasive at encouraging people to choose Brand A over Brand B.
What do all these words have in common? Each and every one of them taps into an emotional trigger that originates from Sub-Cortical and Limbic areas of the brain. These areas are more commonly known as the “Lizard Brain” where our deepest and most instinctive impulses originate.