JetBlue Responds to Entire Internet With Single Blog Post | Fast Company

It’s a wily little post, expertly done—mixing cheeky self-deprecation, ostensible privacy concerns, an apt and funny YouTube link (to the Office Space movie), and only the tiniest dose of PR pablum. What’s fascinating, however, is that these 140 or so words constitute almost the entire response to a story that has had every media outlet scrambling all week.

Better yet: it did the trick. Comments in the media were “sharply negative” towards JetBlue on Tuesday, a digital marketing agency called Zeta Interactive told the New York Times, but by Wednesday, the day of the blog post, comments were more positive.

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i try to be ironic..
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