3 things you don’t know about Old Spice’s success – iMediaConnection.com

Article Highlights:

  • Old Spice’s success was not a lucky break; rather, it was a three-year process
  • In order to succeed virally, you need doses of failure and the willingness to learn from those failures
  • Wieden + Kennedy put creatives, digital strategists, community managers, developers, and editors together to dream up the 186 viral videos
Read the full article at: imediaconnection.com

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