World’s biggest banks have poor approach to social media, new report shows – Investment International

Deutsche Bank, Crédit Agricole and BNP Paribas come out as winners in a ranking of the social media activities of the world’s top 30 Wealth Managers.

  In the survey by the Swiss consulting company, MyPrivateBanking Research, Deutsche Bank ranks first, with a total score of 38 out of possible 50 points. In particular, Deutsche Bank scores well with its Facebook, LinkedIn and Twitter activities. Crédit Agricole and BNP Paribas score lower overall in these networks, but have strengths in their Youtube and mobile application offerings.

  Overall, the report, Wealth Management and Social Media, comes to the conclusion that the social media presence of the 30 biggest Wealth Managers leaves a lot to be desired. Just a small group of four banks, Deutsche Bank, Crédit Agricole, BNP Paribas and Credit Suisse, have a consistent and comprehensive strategic approach toward social media.

  Another group of only six banks use bits and pieces of the social media framework to get in touch and start conversations with clients and users. But most leading banks, two thirds in all, either have no presence whatever or only engage in sporadic activities on social media networks. No US based bank is in the Top10.

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