2011 Trends: Content Marketing Is Critical – eMarketer

Content Used for Social Media Campaigns, June 2010 (% of US companies that currently have a social media strategy)

Creating effective, breakthrough advertising has always been a challenge for marketers, as well as for the agencies charged with the task. But the classic interruption-disruption model of advertising is moribund. Marketers should ask themselves five questions about the magnetic content they are seeking to create to determine whether it will be truly attractive to their audience:

  1. Is the content unique?
  2. Is the content useful?
  3. Is the content well executed?
  4. Is the content fun?
  5. Does the content make good use of the channel in which it appears (e.g., social, mobile, video)?

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i try to be ironic..
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