Propelling businesses and brands to the future first is the focal point of our work at Euro RSCG Worldwide – and the promise we make to our clients. To that end, we have made Prosumers an ongoing focus over the past decade.
Who are Prosumers? They are the men and women who are influencing markets all over the globe. Empowered by new technologies and improved access to information, Prosumers are highly knowledgeable and demanding consumers. What they are doing today, mainstream consumers are likely to be doing six to eighteen months from now.
Here is our full compendium of Prosumer Reports, with insights and information on a range of categories and topics, from food through to gender.