Advertising History Is Made — Web Ads Overtook Newspaper Ads in 2010

Online advertising is up 13.9 percent year over year, according to eMarketer’s data, and it’s set to show annual double-digit growth through 2014, when the market is expected to reach a value of $40.5 billion. Projections for the newspaper industry, which are presented through the end of next year, aren’t as favorable. After hitting a total of $49.4 billion in 2005 – $47.4 billion for newspaper print ads and $2 billion for newspaper online ads – the total is forecast to fall from this year’s $25.7 billion to $24.6 billion, with only $21.4 billion coming from print ads in the newspapers.

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