Improving Conversion After the Add-To-Cart « Get Elastic Ecommerce Blog

It’s a bit blurry in the screenshot, but the calls to action are stacked (groan), and given equal “weight” (size, color and prominence). The top button says “keep shopping,” the bottom “shopping bag.” The product page’s content and cross-sells compete with the calls to action, and they appear to get no action from eyeballs.

Check out how a smart redesign fades out the background, fixes the button styling and changes the “shopping bag” label to “view shopping bag” (more clarity).

The impact on attention is remarkable:


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i try to be ironic..
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