CRM Software – #Social #CRM to Explode in the Immediate Future says Gartner Study #scrm

“Over the next three years, social CRM will continue its exponential rise, software as a service (SaaS (News Alert)) will become routine, will reshuffle the market order, and consultants and system integrators will sell their own CRM software,” said Ed Thompson, vice president and distinguished analyst at Gartner.

The survey suggested that by 2013, spending on social software to support sales, marketing and customer service processes could exceed $1 billion globally. The $1 billion prediction for spending on social CRM compares with Gartner’s forecast of more than $12 billion for overall spending on CRM software in 2012, means that social CRM will encompass approximately 8 percent of all CRM spending in 2012, up from approximate 4 percent in 2010.

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