New startup SNAP launches Wednesday to help businesses automatically connect the dots between their existing in-store loyalty programs and their customers’ social media behaviors. The SNAP service is now commercially available after having been piloted by Tasti D-Lite for more than a year.
Once deployed, SNAP’s patent-pending technology implicitly “checks in” the customer to his or her configured social networks each time a transaction occurs. The platform enables businesses to automatically reward customers with points, badges, discounts and the like for socially sharing that in-store activity back to Facebook, Twitter and Foursquare.
SNAP exists as a business layer that sits on top social channels. The system plugs into the APIs of Foursquare, Twitter and Facebook, but it has APIs of its own that not only allow for rapid store integration at the server level, but also enable SNAP to receive and track transaction data in real time.