Online payment company PayPal has opened up its micropayment solution to “game developers, media publishers, or anyone interested in selling digital content on a global scale.” The solution was first announced last October when the company said that the upcoming feature would offer “a competitive fee structure for micropayments, with pricing at 5 percent plus 5 cents for purchases under $12.”
Today, PayPal’s two-click micropayment solution has gone public and it has the potential to change how publishers and other online merchants interact with their customers.
The major hurdle for micropayments is getting the consumer through the process with as little friction as possible. The more a consumer has to do to make a payment, the less likely they are to do so. This is PayPal’s answer to that problem.