Monthly Archives: April 2011

How Good Designers Think – Simon Rucker – The Conversation – Harvard Business Review

Firstly, good designers don’t tend to think about consumers; they think about people and what they want and need. It’s a subtle point, but thinking about people as consumers immediately dehumanizes them and makes it harder to empathize. Secondly, good … Continue reading

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#Facebook Tests Optional Broad Interest Category and Family Status #Targeting

Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. … Continue reading

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#Groupon vs #Facebook #Deals vs #Google #Offers | #Social #Commerce Today

Whilst we wait for a new Amazon-Woot!-LivingSocial move, Facebook and Google – seeing the licence-to-print-money success of Groupon local advertising – have come out with there own Groupon-with-a-twist clones – and are beta-testing them now in a limited number of … Continue reading

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The Right to Management Competence – Linda Hill & Kent Lineback – Harvard Business Review

What good management comprises — what bosses do to make their people productive — isn’t really a mystery. We can argue about the exact wording, but the basic elements aren’t in doubt. We’ve summarized them in what we call the “3 … Continue reading

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If Cash is King, #Apple’s is an Emperor [Updated] | asymco

http://www.asymco.com/2011/04/26/2895/ Apple’s cash for short-term and long-term marketable securities totaled $65.8 billion at the end of the March quarter. Cash increased by $6.1 billion. The increase in cash is net of approximately $900 million for prepayments and capital expenditures related … Continue reading

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#Turkish Videos, Music, iPad, Connect and Affection on This Week’s Top 20 Growing #Facebook Apps by DAU

Sanal Video, a popular Turkish video application, was first on our list. The app added 1.2 million DAU — although it has had an odd number of drastic rises and falls lately, and it has reached this level of traffic … Continue reading

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The secret source of better brand engagement – iMediaConnection.com

The problem with the broadcast model in online videoThe problem with the broadcast model in online video is that, unlike other media, choice is available to consumers in online video. As we saw with the Egyptians, Romans, and American Idol, … Continue reading

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Viewdle | Cross-platform Face Recognition | Tag Friends in Your Photos & Videos

http://vimeo.com/moogaloop.swf?clip_id=22869441&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0 Tag photos of friends with your phone Want to tag photos from your phone? SocialCamera is the only way to tag the mobile photos that you want to send to friends. Download SocialCamera in the Android App market for … Continue reading

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Checkout #Optimization: Are You #Testing The Wrong Thing? « Get Elastic #Ecommerce Blog

According to Forrester Research, only 11% of consumers report their last abandoned cart was due to a long or confusing checkout. Only 12% believed the site was asking too much information, only 14% were unwilling to register with a site.* … Continue reading

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NYTimes testing crazy data visualization tool: [nytlabs] Project Cascade

http://cdn.nytlabs.com/movies/player5.swf via nytlabs.com description Cascade allows for precise analysis of the structures which underly sharing activity on the web. This first-of-its-kind tool links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates … Continue reading

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