The Enterprise #SocialMedia Adoption Path – Digital Influence Mapping Project

McKinsey observed in a 2009 study that 20% of the businesses active in social media were reaping 80% of the benefit. No mystery but there was a correlation between the level of activity in social media and the business value achieved. This chart summarizes the path that many brands take. It will last years. 

Enterprise_social_Media_path

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i try to be ironic..
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