Twitter to offer brands Facebook-style pages – Marketing news – Marketing magazine

Twitter: considering Facebook-style branded pages
Twitter: considering Facebook-style branded pages

Branded pages, through which advertisers could deliver tailored messages, are under consideration, along with other plans to increase the long-term revenue potential of the social network, according to sources familiar with the subject.

It is understood that Twitter chief executive Dick Costolo, and Adam Bain, president of revenue, are leading the push to create fresh revenue streams.

The pages would work in a similar way to Facebook Pages, providing brands with their own space to deliver content and encourage Twitter users to follow them, claim sources.

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