First determine the relevance factors to analyze. There are six key factors of message relevance you should examine closely, and I rank them in the following order: lifecycle management, segmentation, personalization, contact management, interactivity, and testing and measurement. Analyzing your relevance across these six factors can help you distinguish areas of strength and weakness so that you can develop an action plan to improve the overall performance of your marketing campaigns. Six relevance factors are a lot to take on, so I recommend taking one at a time, starting with lifecycle management.
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