Opportunities in #targeting and engagement to attract new #mobile advertisers: #report – Mobile Marketer – #Advertising

AdMob is tracking 150 million unique visitors per month in 2010 compared with less than 90 million in 2009.

Inmobi’s monthly unique visitors jumped from a few million in 2009 to over 90 million in 2010. Jumptap, Millennial Media and Mojiva also all saw significant increases.


Peugeot uses location-based ads in France.

Looking ahead, location-based ad networks stand to gain from the interest in mobile advertising.

The cost of location-based advertising is several times higher than typical mobile advertising. This has to do with the fact that location can make a big difference to the relevancy of the ad served. Location-based ad networks use this to offer sponsored search results, placements on maps and click-to-navigation features.

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