Facebook Sponsored Stories Are 46% More Effective Than Standard Facebook Ads

One Facebook advertising platform provider has found that Sponsored Story ad units have click-through rate that’s 46% higher than standard Facebook ads, according to a post on Inside Facebook.facebook-ad-app-sumo.jpg

TBG Digital conducted a test over the course of ten days and 2 billion ad impressions, which showed that the Sponsored Story ads performed better in terms of click-through rate and cost per click.

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