When asked why they don’t use location services, 58 per cent of respondents said they “didn’t see the point”. Despite teens being seen as careless with their online privacy, 45 per cent are avoiding location services because they consider them unsafe. 28 per cent said they didn’t believe their phones could run the software, while 16 per cent said they don’t use them as their friends don’t either.
Young people’s indifference to location services was highlighted when they were asked to score the services they are aware of out of five (‘One’ being pointless and ‘Five’ attributed to them loving it). Across all four services ,a score of three was the most frequent, indicating that they neither loved nor hated the products.