The mobile land rush is in full swing. Applications are being downloaded at a mind-bending speed, mobile media click-through rates are outstanding, and everyone in the space is working to create unique experiences that will drive everyday use.
But while mobile is rightly being treated as a core area of consumer engagement, too often it is being designed for as a smaller version of the desktop experience. This misses an opportunity to add real value to customers’ lives by being relevant in a mobile moment. As a guide for designers taking the mobile plunge, we have identified four ways existing brands have created powerful mobile experiences.
- Segment and Reduce Functionality
- Expand Your Product’s Use Context
- Take Advantage of The Social Nature of Mobile
- Create an End-to-End Experience for Your Customer
Check out the details at: uxmag.com