2011 is the beginning of the NFC mobile payments era and consumers are eager to pay with their mobile phones at stores, stadiums, restaurants and etc. – for convenience or impress a date. Well, that’s what we found in a recent survey we conducted with U.S. consumers.
Defined as a mobile generation with its pulse on digital trends, 18-34 year-olds are particularly ready to take their transactions to the next level:
- 63 percent of 18-34 year olds would be at ease using mobile phones to make purchases versus those age 35 or older (37 percent).
- Consumers ages 18-34 (65 percent) feel more naked without their phones than their wallets, compared to 34 percent of those in the 35 and older group.