How Social Shoppers Share Local Deals

In a Q1 2011 survey of its Wi-Fi Media Channel users, JiWire found that 44% made a purchase from a social shopping deal site, such as Groupon or LivingSocial, at least once a month. That includes 14% who do so at least once a week. Fewer than one-third of mobile Wi-Fi users said they never used social deals sites.
Frequency with Which Mobile Wi-Fi Users in North America Purchase Social Shopping Deals, Q1 2011 (% of respondents)

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