#QR Codes Going Mainstream

A QR code - but then, you probably knew that

According to the research, almost 40 per cent of consumers are now familiar with the interactive matrix barcodes. Across all age groups 12 per cent of consumers have successfully scanned a QR code with their mobile phone and accessed the information it contained. This figure increases to 20 per cent among 18 – 24 year olds, and 15 per cent among 25 – 34 year olds.

On average, men (15 per cent) were more likely to have used a QR code than women (12 per ceng) and, of people who have interacted them, most have done so with QR codes on advertising and products (both 41 per cent). 

Read more at www.mobilemarketingmagazine.co.uk

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