10 kick-ass features in Google Analytics v5 | Internet Marketing Strategy: Conversation Marketing

Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available:

1: Multi-touch attribution

This is the big one. The brass ring. The Big Woo. You can now track how different channels, like organic search and pay-per-click marketing, contribute to each conversion on your site. Until now, you could use first- or last-click attribution.

If you don’t know what this means, and the implications for marketing, read my 2-part post about attribution.

A simple example: I can do a quick Venn diagram showing how much different marketing types contribute to each other:

Multi-touch attribution in Google Analytics V5

check out the link to see the rest of the features..

View/comment on the original post at blog @cankoklu

About cankoklu

i try to be ironic..
This entry was posted in Uncategorized. Bookmark the permalink.