Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available:
1: Multi-touch attribution
This is the big one. The brass ring. The Big Woo. You can now track how different channels, like organic search and pay-per-click marketing, contribute to each conversion on your site. Until now, you could use first- or last-click attribution.
If you don’t know what this means, and the implications for marketing, read my 2-part post about attribution.
A simple example: I can do a quick Venn diagram showing how much different marketing types contribute to each other:
check out the link to see the rest of the features..