Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority | Copyblogger

Guy’s (unofficial) 5 steps to gaining your own stamp of approval from readers and customers:

  1. Validation
  2. Prognostication
  3. Social proof
  4. Past performance
  5. Personality

Check out the details and the great quotes at the source..

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i try to be ironic..
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